Privacy Policy

1. Who we are

Thryve is a product of Thryve Technologies, owned by Ritesh Soni HUF (Karta: Ritesh Soni), based in Bangalore, Karnataka, India. We provide a complete business management and growth platform for Indian boutiques, fashion retail stores, and salons — covering customer records, billing, AI-powered marketing, and more. For any privacy-related questions, contact us at hello@thryve.in.

2. What data we collect

We collect data in three ways:

Data you provide directly

• Account information: name, email address, phone number, business name
• Business data: customer records, billing, orders, measurements
• Photos and media you upload for AI processing

Data from connected accounts (with your permission)

• Instagram Business account: profile information, media, insights, and the ability to publish content on your behalf
• Google Business Profile: business information, posts, reviews, and the ability to update your profile on your behalf
• WhatsApp Business (via Meta's official WhatsApp Business Platform): your business phone number and account details, the messages your customers send to that number, and the ability to send your replies and message templates to them — see section 5

Data collected automatically

• Browser type, device type, operating system
• Pages visited, time spent, clicks (for product improvement only)
• IP address and general location (city-level)

3. Google API data — Limited Use disclosure

Specifically, when you connect your Google Business Profile to Thryve:

• We request only the permissions necessary to read and update your Google Business Profile
• We use Google data solely to post updates and respond to reviews on your behalf
• We do not use Google data to serve advertising
• We do not share your Google data with any third party except as required to deliver the service
• We do not allow humans to read your Google data unless you explicitly request support, or we are required to do so for security or legal compliance
• We do not use, transfer, or analyse data obtained from Google APIs to train, retrain, or fine-tune any artificial intelligence or machine learning models
• You can revoke our access at any time from your Google Account → Security → Third-party apps with account access

4. Instagram and Meta data

When you connect your Instagram Business account, Thryve requests the following permissions via Instagram's OAuth flow:

• We do not sell your Instagram data to any third party
• We do not use your Instagram data for advertising purposes
• You can disconnect your Instagram account at any time from Thryve settings, or by removing Thryve from Instagram → Settings → Security → Apps and Websites
• To request deletion of data collected via Facebook/Instagram, see our Data Deletion page

5. WhatsApp data

A business can connect its WhatsApp Business number to Thryve through Meta's official WhatsApp Business Platform. Thryve then requests the following permissions:

What we store

• Your WhatsApp Business Account ID, phone number, display name and quality rating
• Your WhatsApp access token, encrypted at rest
• Messages your customers send to your number: the text, the customer's WhatsApp number and profile name, and when it arrived. For photos, voice notes, documents and other media, we record only that one arrived and its type — we do not download or keep the file
• Messages sent from Thryve: the text or the template used, who in your team sent it, and whether it was sent, delivered, read or failed

Your message templates stay in your WhatsApp Business Account at Meta. Thryve reads them from there when you open them and does not keep a copy.

How we use it

• Only to show your conversations in your Thryve inbox, and to send the replies and templates you choose
• Thryve never messages your customers on its own — every message is sent by you or your team
• We do not sell WhatsApp data, use it for advertising, or share it with anyone other than Meta, which delivers the messages
• We do not use WhatsApp messages or your customers' contact details to train, retrain, or fine-tune any artificial intelligence or machine learning models
• Our team does not read your conversations unless you ask us for support, or we are required to for security or legal compliance

Your customers' messages

The conversations are between you and your customers: you decide what is sent, and Thryve stores and processes these messages on your behalf. If you messaged a business that uses Thryve and want your messages deleted, contact that business, or email us at hello@thryve.in and we will help.

Disconnecting

When you disconnect WhatsApp in Thryve, we delete your access token immediately and stop receiving new messages. Conversations already stored are kept until you delete your account or ask us to delete them — see our Data Deletion page.

6. How we use your data

• To provide Thryve services (AI content generation, scheduling, posting)
• To send you notifications relevant to your business (customer alerts, exhibition alerts)
• To improve our AI models using anonymised, aggregated platform usage data only (explicitly excluding any data retrieved via Google APIs or any other third-party platform APIs)
• To comply with legal obligations under Indian law

We do not sell your personal data, your customers' data, or your business data to any third party.

7. Data storage and security

Your data is stored on secured servers. We use TLS encryption for data in transit and AES-256 encryption for sensitive data at rest. Access to user data is restricted to authorised personnel only and is logged. We do not transfer your data outside India except as required to deliver integrations (e.g., Instagram, WhatsApp and Google API calls are made to Meta's and Google's servers respectively).

8. Data retention

• Account data is retained while your account is active
• Upon account deletion, data is permanently removed within 30 days
• Instagram, WhatsApp and Google access tokens are deleted immediately upon disconnection
• WhatsApp conversations are kept until you delete your account or ask us to delete them
• Anonymised usage statistics may be retained indefinitely

9. Your rights

• Request a copy of the data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and all associated data
• Disconnect Instagram, WhatsApp or Google access at any time
• Opt out of marketing communications

To exercise any of these rights, email hello@thryve.in or visit our Data Deletion page.

10. Cookies and analytics

We use essential cookies for authentication and session management. We also use Google Analytics 4 to understand how visitors use our website (pages visited, time spent, general location). Google Analytics data is used solely for product improvement and is not used for advertising targeting. We do not use advertising cookies or tracking pixels. You can opt out of Google Analytics by using the Google Analytics opt-out browser add-on.

11. Third-party services

Thryve integrates with the following third-party platforms, each governed by their own privacy policies:

• Meta (Facebook / Instagram / WhatsApp) — Meta Privacy Policy
• Google — Google Privacy Policy

12. Changes to this policy

We will notify registered users by email if we make material changes to this policy. The "Last updated" date at the top of this page reflects the most recent revision.

13. Contact

Thryve Technologies
Ritesh Soni HUF · Karta: Ritesh Soni
Bangalore, Karnataka, India
hello@thryve.in